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What restaurants need to know about online food ordering

The way people order food is changing: to keep up with the ever-evolving restaurant and takeaway business it is important that proprietors expand their online presence to ensure they continue to grow their clientele and don’t miss out on the online food ordering boom.

Having an online presence is no longer just a tool to remind people of your restaurant; now, people are more likely to order their takeaways online than they are via any other medium. We are also seeing a switch from the use of intermediary ordering systems such as Just Eat. But what other benefits are there to having an online ordering system?

  1. Own branded apps

70% of consumers reported they are more likely to order food directly from a restaurant’s online platform or app. This is partly because they want the restaurant to receive the money rather than lose out on third party costs. People respect good food and want those responsible for filling their bellies to receive every penny of the money they are spending.

  1. Speed and Convenience

When you compare the process of ordering a takeaway now to ten years ago, the process has become much more streamlined and incredibly easier to use. Not only can people now place food orders via their phones, they can also pay through secure banking apps like Paypal, track the progress of the delivery and even keep in direct contact with both the restaurant and delivery drivers.

  1. Visually appealing

Online platforms give restaurants the chance to display their dishes in the most appealing way. Gone are the days of a simple paper leaflet menus, now you can display images and videos that really show off your food. When customers are able to see your food, they are much more likely to be entices to buy, especially when they are hungry.

Use our online app to order takeaway from Royal Nawaab’s restaurant in Manchester now.

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